Dress for Success Vancouver is a community empowering women into the workforce by providing them with professional attire, career services, and skills development programs.
“...there is always a need for donations of both cash and clothing items...”
Natasha Irvine - Marketing and Communications Manager
Create a campaign in January to discover creative ways to increase awareness and engagement for the organization.
Deliver a campaign that will increase cash donations to the organization by 10% by the end of the campaign run-time.
Created a single landing page, featuring important information and facts about DFSV with links to Dress for Success Vancouver donation page.
The key factors were understand the motivations and behaviors of the potential doner, and what is the best way to reach them accordingly. Thay is way I developed a responsive landing page in order to connect with the audience through many platforms.
Created Wireframes to have a solid structure where to place the visuals and maximize the ease of use.