Pablo Leon
Pablo Leon Ramirez
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Dress For Success Vancouver

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Brief

Dress for Success Vancouver is a community empowering women into the workforce by providing them with professional attire, career services, and skills development programs.

Problem

“...there is always a need for donations of both cash and clothing items...”

Natasha Irvine - Marketing and Communications Manager

Opportunity

Create a campaign in January to discover creative ways to increase awareness and engagement for the organization.

Solution

Deliver a campaign that will increase cash donations to the organization by 10% by the end of the campaign run-time.

My Role

Created a single landing page, featuring important information and facts about DFSV with links to Dress for Success Vancouver donation page.


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The Campaign

Colors

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Typography

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Interactive Design

The key factors were understand the motivations and behaviors of the potential doner, and what is the best way to reach them accordingly. Thay is way I developed a responsive landing page in order to connect with the audience through many platforms.

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Wireframes

Created Wireframes to have a solid structure where to place the visuals and maximize the ease of use.

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Final Screen

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